Farhorn is an AI marketing co-founder for solo builders. It works out your positioning, hands you a file your AI can read, and writes a week of drafts you approve. Then it builds the next week from what you tell it actually happened.
Most indie products die from distribution, not code. Marketing is a different craft, it needs months of consistency you don't have, and when nothing happens you can't tell if the product, the positioning, or the reach is broken. Farhorn attacks all three.
Most people building this way write code by prompting. So the document exports two ways. A task prompt carries only the work an AI can finish, with what needs you marked as off limits, so no agent reports your customer interviews as done. And a positioning file goes into your repo, where every future session reads who the product is for instead of inventing an audience and sanding the copy down to average.
I asked three solo founders why they stopped marketing their product.
None of them said “no time”.
All three said a version of: “I posted, nothing happened, and I couldn't tell if the post was bad or the product was.”
Your positioning says founders stop because they cannot tell what failed. This opens on that sentence instead of on the product, and holds the link until the end.
An example, not a log. Both stages run today, but nothing has been posted to a channel yet and there are no numbers worth showing here. When there are, they will be the real ones.
The positioning document and the weekly drafts are free while this is new. No account, no card, and nothing is published unless you say so.
About five minutes. You get a document you can share, a file for your codebase, and a workspace that keeps your product in mind from week to week.